ICO issues record £400k fine for breach of direct marketing laws

Keurboom Communications Limited has been fined £400,000 by the Information Commissioner’s Office (ICO) for engaging in illegal direct marketing using automated calling systems. What happened? Keurboom employed an automated calling system to make pre-recorded direct marketing telephone calls, inviting recipients to make claims for road traffic accidents or to seek compensation for being mis-sold PPI. The 99.5 million calls, made over the course of 18 months, were often made repeatedly (sometimes on the same day) and during unsocial hours and did not identify the sender. Recipients also experienced difficulties in opting out of receiving future calls. The ICO received 1,036 complaints about

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